CAMPAIGN 017 SLIDES / EN
Why choose
DealFin
A sequential carousel explaining six advantages, from physical locations and gold to transaction speed and premium service.
EXPLORE THE SERIES DRAG / SWIPE
[ CASE 01 ]FINTECH · BRAND · E-COMMERCE07.2025 — NOW
DEALFIN
From a logo to a digital system that adapts across markets, languages and formats.
dealfin.cz
dealfin.pl
01 / CONTEXT
One brand.
Different markets.
Shared logic.
I joined DealFin in July 2025 while the product was still being developed and have since been responsible for its visual development as a Senior UI/UX Designer.
An agency proposed naming options, and I was among the participants who evaluated and approved the name. I then designed the logo. The brand book was commissioned from an agency, while I focused on websites, e-commerce, the design system, landing pages and marketing materials.
- Role
- Senior UI/UX Designer
- Collaboration
- Marketing · SMM · Development · Management
- Scope
- Identity · Product · Web · Social · Campaigns
- Active communication markets
- Czechia · Poland · Slovakia · Bulgaria · Ukraine
20+network geographies
11landing page layouts
7communication languages
≈ −30%time per typical design*
* Working estimate based on component and template reuse.02 / IDENTITYA mark that starts
A mark that starts
a digital system.
The geometric mark became the most stable element across websites, advertising and print, regardless of geography or language.
DF / MARK / 2025
01 / TRUST02 / MOVEMENT03 / SCALE
03 / WEB ECOSYSTEMLocal products.
Local products.
One foundation.
I designed the visual system for the website ecosystem, which the team adapts to specific markets, languages and service sets. These are public examples, not the full footprint.
PRAGUE / CZECHIAMAIN PRODUCT PLATFORM
WARSAW / POLANDLOCALIZED EXPERIENCE
04 / DESIGN SYSTEMLess repetition.
Less repetition.
More speed.
On my own initiative, I systematized desktop and mobile typography, components, standard blocks and page-building rules. This made the team's work faster and more predictable.
DEALFIN / CORE UIVERSION 01.7
TYPE SCALEAa
Montserrat
Responsive hierarchy
CORE COLORS
REUSABLE UI
LAYOUT RHYTHM
05 / LANDING SYSTEM11 layouts.
11 layouts.
Dozens of implementations.
I designed around eleven separate structures with different content. Developers build them in Webflow and adapt them into roughly four language versions.
06 / SOCIAL & CAMPAIGNSFrom a system
From a system
to daily communication.
I work with marketing and SMM, create advertising assets and currently also contribute to managing DealFin's social channels. The system adapts across CZ, PL, SK, BG, UK, RU and EN.
MULTILINGUAL SYSTEM
A language does not always equal one market: RU and EN can serve as cross-market versions depending on audience and task.
CZCzech
PLPolish
SKSlovak
BGBulgarian
UKUkrainian
RUCross-market
ENInternational
ONLINE → OFFLINE
In parallel, I design physical touchpoints for DealFin locations: exterior and interior elements, flyers and business cards. The case only includes implemented and public materials.
Why choose
CAMPAIGN 025 SLIDES / EN
One brand.
Several services.
A cross-market series that brings investment gold, currency exchange and international transfers into one recognizable format.
EXPLORE THE SERIES DRAG / SWIPE
LOCAL ADAPTATIONRU · PL · CZ · EN
One logic.
Different contexts.
Product, educational and promotional assets adapted to language, local offer and channel format.
REELS SYSTEMSOCIAL VIDEO IDENTITY
Recognition
before playback.
The covers create a recognizable series for educational videos about investment gold while keeping a shared visual language across topics and local channels.
A system
that continues
to grow.
DealFin has one visual foundation for the product, localized communication and physical touchpoints. It supports faster page launches and consistent expression across geographies.
- 01Logo and digital direction
- 02Scalable website system
- 03Reusable components
- 04Eleven campaign landing layouts
- 05Creative system and social management
- 06Foundation for e-commerce and an app