Key decisions
Logo, armour plate range, tags, patches and advertising communication.
[ CASE 02 ]DEFENCE · BRAND · E-COMMERCE2024 — 2025
SPECPROM
Launching a visual system for a Ukrainian military equipment producer, from the logo to catalogue content and physical touchpoints.
BUILT FROM ZEROUA / 2024
IDENTITY / PRODUCT / DIGITAL / PRINT01 / CONTEXT
A brand built from zero.
For a market where trust is critical.
Specprom launched as a startup without an established identity or unified communication system. The goal was to create a recognizable manufacturer brand, express technical credibility and enter a competitive military equipment market.
I designed the logo and set the visual direction, then extended it into packaging, catalogue content, e-commerce, advertising, email communication and print.
- Role
- Designer and photographer, with creative-direction-level responsibility
- Primary audience
- Military personnel and protective equipment buyers
- Collaboration
- Commercial · Development · PPC · Photo · Print
- Status
- Completed phase · 2024—2025
01Brand
Logo, tone of voice and key visual decisions.
02Product
Armour plates, tags, patches, photography and catalogue content.
03Digital
E-commerce, email layouts and creatives for Meta and Google.
04Production
Photo studio, printers, contractors and production handoff.
02 / IDENTITYNot military decoration.
Not military decoration.
A practical system.
The identity had to work equally well on a website, armour plate, tag, patch and advertising banner. Its foundation is rigid geometry, muted green and high contrast.
LOGO / 01 · SPEC / PROM / UA
The modular mark became an anchor for products with different materials, formats and use scenarios.
TRUSTPROTECTIONTECHNOLOGY
#7C864BDEEP OLIVE
BRANDBOOK / APPLICATIONS03 / PRODUCT SYSTEMOne logic.
One logic.
Different categories.
I designed a family of tags: helmet certificates and care instructions for clothing, footwear, protection and tactical equipment. The product changes; the brand structure stays recognizable.
04 / E-COMMERCEA catalogue designed for
A catalogue designed for
a large product range.
I designed specific interface zones: the footer, mobile burger menu and icons for every catalogue branch. Developers handled implementation; I owned design and handoff.
MOBILE NAVIGATIONSTATES / CATEGORY DEPTH / ICON SYSTEM
RESPONSIVE FOOTERDESKTOP / TABLET / MOBILE
DESIGN SCOPE
- 01 Footer architecture
- 02 Mobile burger menu
- 03 Category icon system
- 04 Email layouts
05 / CREATIVE DIRECTIONFrom a layout
From a layout
to production.
Formally I remained a designer, but in practice I combined hands-on design with contractor search, communication, payment coordination and production handoff control.
Catalogue
Product photography, retouching and preparation of selected products for publishing.
Contractors
Photo studio, printers, production consultations and file handoff.
Clear limits
PPC setup, website code and embroidery machine programming were handled by other specialists.
Design inside
an unstructured startup.
The process involved aligning feedback from many stakeholders, learning print and embroidery constraints, and protecting system consistency without an established design process.
01
Multiple decision centres
02
New production specifics
03
Wide product range
04
No access to commercial analytics
A brand foundation
ready to
scale.
Specprom received a coherent visual foundation for launch, from identity and product touchpoints to catalogue, advertising and customer communication. I evaluate the result qualitatively because commercial metrics were not shared with the designer.
- 01Identity launched for a new brand
- 02Unified product tag system
- 03Visual content for the catalogue
- 04Website navigation and information zones
- 05Foundation for digital and print campaigns