HOME RETAIL
Commercial design for a group of home textile stores, spanning social, paid advertising and website formats.
ONE WORKFLOW / MULTIPLE BRANDS / MULTIPLE FORMATSThree stores.
One workflow.
This was a short, approximately one-month engagement early in my e-commerce practice. I worked as a designer for one owner and three stores with closely related assortments: Penelope Bedroom, Karaca Home and Lotus Home.
The stores differed in positioning and price tier, while design tasks arrived as one shared stream. I adapted each message to the specific brand, channel and format.
- Role
- Designer
- Inputs
- Photography and copy supplied by the team
- Collaboration
- SMM · E-commerce / Content
- Scope
- Social · Google Ads · Meta · Web banners · Product tags
Posts, promotional creatives and vertical formats.
Creative assets and adaptations for Google Ads and Meta.
Banners for store homepages and product pages.
Tags for bedding, towels and bathroom products.
One offer.
Several touchpoints.
The task was not to make one post, but to preserve hierarchy, product focus and the promotional message across square, story, ad and website formats.
Advertising leads.
The website continues.
Wide banners extended campaigns into the e-commerce environment, from a specific product benefit to a seasonal offer or new collection.
From promotion
to a quieter product story.
Alongside direct promotional communication, I worked with a softer product presentation for Lotus Home through a neutral palette, typography and close-up product details.
Designing assets is
not campaign management.
I did not create content plans, publish content or configure advertising campaigns. My responsibility covered composition, visual presentation, production-ready files and adaptation to channel requirements.
- 01Social media creatives
- 02Google Ads and Meta formats
- 03E-commerce banners
- 04Product tags
My first experience
in team-based e-commerce.
The project gave me early experience in a structured marketing workflow: receiving tasks from SMM, working with supplied content and preparing a coherent set of formats for different touchpoints.